Here are some optin tips that I’ve found to increase the open and clickthrough rates.
Keep it short – People read emails very quickly, an optin is not meant to tell the whole story, it’s just supposed to direct people to do something.
Links – make as many things linked as possible. No brainer right? The more links the more chances of someone clicking. I especially recommend linking all images, this will give you those extra few accidental clicks over to your site.
Subject Line – make it catchy. If you think about it, what emails do you typically open. I know I open the ones that
Layout – Be sure to have the important content at the top of the email. You want to make sure users can get the information without having to scroll.
Call to Action – most importantly; you need a large call to action. Because optins are online, a call to action like “Click Here”, or even “Fill Out this Form” are quick and easy for audiences. I don’t recommend making people email in, or pick up the phone to call. These kinds of things are also much harder to track than clicks or forms filled out.
No comments:
Post a Comment