E-mail blasts are one of the best ways to get people going to your site, but they can also be a great way to generate leads. Why not link to a simple form what requests the user fill in name and phone number? Rather than just looking at clickthroughs from an optin to your site, you can now look at how many potential customers you attracted from that optin, real people looking for more information. It is true that some users are hesitant to fill in their info, but there are some great ways to get around this:
1. Make the form fairly short – don’t ask every possible question, figure out what the most important things you want to know, narrowing it down to 5 questions will make the completion rate much higher.
2. Offer Incentives – Offer a giveaway or a discount on your product if they request through the online optin. Although you might be thinking this could get very expensive, the giveaways can be fairly inexpensive like a $5 t-shirt.
If you’re wondering how to include one of these forms on your site or in your optins, there’s a great website out there called “Wufoo,” they offer a trial that is completely free and the monthly fees aren’t too bad either. They do all the work for you in helping you build an html form that fits what you need and looks just like your website. Check them out here. http://wufoo.com/
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