Google Best Practices

Google recently published some best practices to help have your website perform better in organic search listings.  The document goes into a lot of details regarding links, metatags, URL structures, etc, but the most important thing to keep in mind when developing a website is to make it user friendly.  Think about your potential users and how they might search for things in google.  Use those search keywords in your headers, make the website easy to navigate, and keep the content up-to-date and accurate.