Alert! Alert!

One of the best ways I keep track of what Google is doing on our site is by seeing what Google Alerts come across.  Google alerts will email you a list of the latest Google results of a specific topic or keyword.  I signed up for Google Alerts for all our website names as well as important keywords that we want to track and see what competitors are doing.  Everyday, I get a list of any new Google listings that have been picked up for the keyword.  To sign up, you just go to http://www.google.com/alerts.