Just wondering if i'm totally wasting my time on creating a media kit. Aside from an editorial calendar and some print specs that are sometimes useful for print advertising, does anyone out there still read a media kit?
The current arguments I get from sales for having a Media Kit is "everyone has one, we need one." As a marketer, who is spending thousands of dollars on printing and calculates ROI that reasoning doesn't fly anymore. I want to know how many people open it...or how many dollars we would lose if we did not have one?
The current arguments I get from sales for having a Media Kit is "everyone has one, we need one." As a marketer, who is spending thousands of dollars on printing and calculates ROI that reasoning doesn't fly anymore. I want to know how many people open it...or how many dollars we would lose if we did not have one?
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