Promote Your Own Advertising

One thing that I continually try to tell clients of ours is, if you want your products, videos, articles viewed more, why not promote it through your own website as well. Here are reasons for linking to certain types of advertising....

Editorial & Product Reviews: Biocompare, Medcompare, OphthalmologyWeb, and Dentalcompare have all become trusted sources for product information for their industries. By linking to an article from our site, you lend credibility to the benefits and features of your products you are promoting.

Product Listings: If your own website doesn't have all your product specifications in one easy layout, link to your product listing. The CompareNetworks product listings give full specifications, description, and have your contact information at the bottom. Not to mention, you can generate even more leads.

Videos: If you just paid a lot of money to have a testimonial video done at a tradeshow, why not link to it from your website. Everyone loves to watch videos on products, it lets the user experience your product almost- first hand. Linking to your video gives people more information and you get more views....better ROI!

Media Kits - Who Reads 'Em?

Just wondering if i'm totally wasting my time on creating a media kit. Aside from an editorial calendar and some print specs that are sometimes useful for print advertising, does anyone out there still read a media kit?

The current arguments I get from sales for having a Media Kit is "everyone has one, we need one." As a marketer, who is spending thousands of dollars on printing and calculates ROI that reasoning doesn't fly anymore. I want to know how many people open it...or how many dollars we would lose if we did not have one?